Campaigns & segments

Campaigns lets you email the customers you already earned, sliced by what actually predicts a visit, with consent enforced by the system instead of by memory.

Build a segment

Open Campaigns (sidebar, tagged Beta) and create a campaign. The audience is a filter over your real customer base:

• Last service — e.g. “hasn’t been in for 90+ days”
• Device type — e.g. owns a MacBook, has a console
• Total paid — e.g. spent over $500 with you
• Ticket count — e.g. two or more repairs

The preview resolves against your actual customers and shows true reach: every match is run through the consent gate, so the number you see is who would really receive the email, not a vanity list size.

Consent, enforced

• A customer counts as reachable only with a recorded marketing opt-in and no unsubscribe on file.
• Unsubscribed beats everything, permanently.
• Never-asked is not treated as a yes.
• If your draft forgets a visible unsubscribe link, BenchKey adds the compliance footer itself.

Draft the email

Write the subject and body once, with {{customer_name}} and {{shop_name}} for personalization. Drafts stay editable until you mark them ready.

Where the beta stands (honestly)

Segments, drafting, true-reach preview, and consent enforcement are live. Sending isn’t switched on yet — the composer says so on the page — and drafts marked ready are queued for the day it is. SMS campaigns aren’t part of this feature; SMS lives in ticket updates and lead follow-ups, where consent and context are clean.